The structure of the sales letter is important and so is the choice of terms and single words. Work at home business opportunity can climb to success with the feelings of the owner. The power of the feelings is enormous but you have to put yourself into fire. I try to explain how to do it.
1. Plan All Articles In Advance.
Online business opportunity needs lots of communication between the site and the prospects. The target is to share useful information to the target audience about the home business opportunity. However this is not the ultimate target, which is to get the reader into your landing page.
Every article of your home business opportunities has title, teaser, bodycopy and the Bio Box. Each of these has their own job. The title is in the main role. It stands alone in the list of the article directory, so it has to include both the article promise and the keyword.
The teaser has to axelerate the reader towards enthusiastic state of the mind, so that he is willing to read the whole thing or to jump into the Bio Box in order to click your home business opportunity link.
The bodycopy tells some points of the message, but not all and it leads the reader into the Bio Box, which is a short text ad of the landing page of your work at home opportunities, making the reader to click the link there.
2. Do Not Sell Anything But Persuade The Reader To Read All Of The Useful Information.
It is quite funny. The idea of the internet business articles is not directly sell anything but the ideas using useful information. Persuasion is the style of writing, which works best for internet business opportunity. That will open the gates to the hearts of the readers and if the writer reaches this target, he will win the home business opportunity game.
Hollywood writers have understood this, when they have written stories for the movies. They have more powerful medium in use, but the Net is as powerful, if used correctly. Internet business ideas need emotions to become stars and you can give your own personal ones, even when you are starting an online business.
3.Use Exceptional Copystyle.
When a writer writes emotional text, he has to use adjectives and expressions, which are exceptional and personal ones without using overpromises. The articles about your home business opportunity must be truth well told, never lies.
One small and working way is to prepare a list of good terms and adjectives for your home business opportunity. When you plan your article, keep this list in front of you, so it is easy to pick good terms and words, which give to the article an emotional content. This is the way to build your own brand and to win the hearts of your readers.
By: Juhani Tontti